Base Hit
A focused engagement to sharpen positioning, pricing and packaging, and get the brand story straight before it meets a buyer.
- Brand & product assessment
- Packaging and positioning guidance
- Retailer readiness review
Texas retail
A bespoke consultancy
and brokerage for
emerging CPG brands.
Touchbase CPG works as an embedded, in-house partner — senior-level judgment, transparent execution, and a deliberately small roster of brands built to win on Texas shelves.
Texas retailPackaging & positioningBuyer readinessBrokerage representation
About
Senior-level buyer expertise, embedded inside your brand.
Touchbase CPG operates as an in-house consultant and bespoke brokerage rather than a volume agency. The work is hands-on, the roster is small on purpose, and the measure of success is whether your brand is genuinely ready for the room it is walking into.
01
Texas, specifically
First-hand knowledge of Texas retailer dynamics — how buyers actually make decisions, and what earns a second meeting.
02
Packaging that earns the shelf
Refining packaging and positioning until a product reads clearly at arm's length and unlocks its next stage of growth.
03
Product and category perspective
Product development thinking paired with honest competitive analysis, so a brand knows exactly where it sits before a buyer tells them.
04
Relationship-driven navigation
Retailer relationships built patiently and used carefully. Access is never the whole job — readiness is.
05
Transparent by default
You see the conversations, the feedback, and the data. Nothing about the process is a black box.
"Thoughtful, disciplined management of a brand at retail."
The whole philosophy
Founder
Lora Gonzalez Eckerle
Founder & CEO · Dallas–Fort Worth
Lora spent five years as a Business Development Manager and merchant at Central Market — one of the most influential specialty grocery retailers in the country — leading Healthy Living and Non-Perishable Grocery. Before that she was an Own Brand Manager at H-E-B in San Antonio, building products and programs from the retailer's side of the table.
Earlier, at Purina Animal Nutrition, she ran retail operations across the Northeast out of New York City, the Rocky Mountain region including Montana, and Texas and the South — after starting her career on the ground in California. Years of national territory work taught her how differently regions buy, merchandise, and sell.
Because she has sat on the buyer's side, she knows exactly what is being evaluated: velocity potential, margin fit, category timing, and whether a brand is genuinely operationally ready for retail. Every Touchbase engagement is led personally — from the first positioning conversation to the buyer meeting itself.
Brands in our roster
A few of the emerging brands we’ve gotten shelf-ready.
Goal & philosophy
Intentional expansion beats fast expansion. We grow into Texas retailers deliberately, protect the buyer relationships that make that possible, and keep every conversation transparent — with the retailer and with you.
How we work
Three ways to step up to the plate.
Every engagement is shaped around where a brand actually is — not a package it has to grow into. These are starting points, not boxes.
Home Run
Deeper collaboration across strategy and execution, with active preparation for retailer conversations and category positioning.
- Ongoing strategic partnership
- Competitive & category analysis
- Buyer meeting preparation
Grand Slam
Touchbase acts as an extension of your team — end-to-end guidance plus brokerage representation into the Texas retail landscape.
- Embedded, in-house style support
- Brokerage representation
- Long-horizon retail growth planning
Built for emerging brands
We care about the brands nobody has heard of yet.
Emerging CPG is where the craft is. It's the founder packing cases at midnight, the formulation that took eleven tries, the label that finally clicks. Touchbase exists to give those brands the same caliber of strategic thinking that established players take for granted.
Years inside the CPG and Texas retail world taught us that access alone doesn't build a brand. Preparation does.
Small roster, deep attention
We take on a limited number of brands so founders get real time — not a shared account manager and a monthly template.
Founder-level detail
Ingredient decks, case packs, price ladders, shelf-set reality. The unglamorous details are where emerging brands win or stall.
Honest before optimistic
If a brand isn't ready, we say so and fix it together. A premature buyer meeting is more expensive than a delayed one.
Testimonials
In the words of the brands we work with.
Testimonial spots reserved.
Approved brand quotes will appear here in consistent tiles.
Contact
Tell us about your brand.
Whether you're preparing for a first retailer conversation or rethinking how your product shows up on shelf, we'd like to hear where you are.
Touchbase CPG · Texas